Mall Advertising

Mall Advertising

Today if we ask people to associate weekends evenings with something, the children immediately say Mall. And parents are bound to follow their children's hearts. If we ask how much time does a person spends in a mall, people would start counting but one hour is a bare minimum. Time flies when we enter the mall. Many times it happens that we visit the mall in the morning and leave in the evening or afternoon. We can easily associate malls with time zones, food courts, brands, discounts offer, meeting points, Sunday relaxation points, shopping, movies, pampering oneself. Brands easily get highlighted when a person thinks about the mall. Brands have a very genial relation with malls. Various brands of various origins are marking their presence in malls.

Sometimes people enter malls for window shopping, where they consider each and every brand around; give thought to their products and services. This improves the engagement of people with brands. People start segregating brands on the basis of their purchasing power, requirements, and comfort. Don't we recollect brands by merely recalling malls? Yes, right ? A company develops a lavish brand personality by being advertised in a mall.

Advertisement in malls can be of two types:

Internal Mall Advertisements
External Mall Advertisements

External Mall Advertisements

Advertising in the form of mall billboard (hoarding) is a lavish and gigantic way of narrating your brand. If you want to build a strong brand image that collaborates with luxury, the mall is the right platform. If your brand wants to caste a euphoric aura with a more contemporary approach, Telex advertising is the right company to associate with. The brand molds into an artifact through our company's cooperation. Advertising your brand on malls externally or near the mall, roads are always a righteous choice to tap highly rich as well as a leisure loving crowd.

Internal Mall Advertisements

Mall internal advertisements are highly beneficial if a brand wants to highlight offers, as well as wants to add new customers to the brand.

Internal mall branding can many times propagate more on social media if people click pictures near the stand boards of the brand and upload it on social media like Facebook, Instagram, etc; Even friends turn aware about the brand, unknowingly, as they like the post, as well as, comment over them. Internal mall advertisement pulls the attention of people while walking and shopping around. A brand is recognized with logo, tag line and colors but sometimes people recognize the brand from the mall in which they had seen the brand.

In malls, many brands prefer to conduct engagement activities which help the customer to come across new product or service in the market. Thus, it gives an opportunity to the customer to understand the attributes of it before switching in as an actual customer.

In malls, we observe various stand boards with marketing person standing along with the tester; they insist you try their product and give your reviews over it. This engagement activity not only makes the customer aware of the brand but also develops a soft corner for the brand as the company took efforts to consider the review of the customer for the product and tried to implement it. Hence, malls are the platform where brand awareness is enhanced and pushes people to go for new brands. On weekends malls have high footfall which is utilized by many brands through advertising, and conducting brand engagement advertisements. Tapping the malls with high footfall for your brand is a witty way of gaining high customer attention.