What is Bus Advertising?
A form of publicity campaign that uses buses to get across the advertiser's message to people all around is known as Bus advertising. This innovative idea has found an application all around, Bus advertising can be used to launch political campaigns to brand promotions.
Our presence on city, inter-city and long-distance buses:
We have a strong presence in the area of Bus Advertising on all BEST buses (entire Mumbai), NMMT buses ( throughout Navi - Mumbai), KDMT buses (throughout Kalyan – Dombivli), TMT buses (in Thane), MBMT buses (plying on Mira rd. & Bhyander) and PMT buses(running in Pune city).
Transport Buses running all over Maharashtra. We also run campaigns on all types of outdoor mediums offered by Mumbai Railway as well as city and state buses.
Choose bus advertising for the given below significant benefits:
Bus advertising or Train station advertising are just few of the many variants of outdoor advertisings available today. Public transports are being used by advertisers to reach their desired target audience in many ways.
So you may ask, what makes bus advertising stand apart?
The very fact that public transports especially buses are extremely mobile and are to seen practically everywhere, provides an added advantage. This is the chief reason why Bus Advertisings are so popular and effective.
Bus media provides an excellent opportunity to organizations to cover the entire market, wider market areas and that too with great frequency. Since these public transport vehicles travel to every corner of the city and in some cases even beyond, they easily reach the whole market and cater to a larger audience.
Moreover, bus companies use every vehicle in their fleet for the purpose of advertising regularly thereby ensuring that the ads are visible to a large number of people on a daily basis. And people belonging to all walks of life get to view these ads. This frequency together with cost-effectiveness makes bus advertising highly preferable.
The biggest plus point of bus ads is that they being usually universal in terms of size, advertisers can get a single size ad designed and place it across several markets in one go. This frees them the hassles of having to create several different sizes for every town. The graphic artists also find bus advertising to their advantage and therefore, encourage the media planners to go for the bus medium.
Nobody can ignore advertisements placed on buses. Unlike ads on television or radio, there is no scope to change channels, turn off or mute Bus advertisements. This is the major reason, bus advertising as a marketing strategy has grown immensely popular over the years. Pedestrians, travelers, drivers or residents in buildings next to roads simply cannot miss a bus ad on a bus passing by them. And buses are everywhere so bus ads are everywhere. Buses go places! And so bus ads also go places!
Bus Wraps :
Another unique aspect of Bus advertising is Bus wrap. The viewers are attracted towards a bus wrapped from top to bottom in an eye-catching and flashy advertisement. With improvement in production methods and technology, it can only be hoped that the cost of generating such bus wraps will reduce further, making them more affordable. Thus, Bus advertising offers unbeatable cost incursion, incredible impact and impactful conveyance is the smartest choice to complement almost any marketing program. Your message reaches far more people, for longer periods of time and at an unbelievable low cost than any other form of media in the Mumbai, Thane and Navi-mumbai regions.
Who is specifically looking at bus ads?
You do! We do! We all do! And so do lakhs of other people, every day. Buses display the advertiser's message very efficiently as they travel past all demographic groups covering a wide geographic area. Bus ads find the undivided attention of their audiences when there is far less competition and they can't be turned off, deleted or impulsively thrown in the trash.
Primarily, bus ads are viewed by area residents from where the buses commute and definitely the bus commuters. Besides, pedestrians, travelers in other vehicles, motorists, bicyclists, bystanders and bus drivers are also exposed to your messages regularly. Tourists and area visitors are a considerable secondary audience. Summer and fall are excellent times to widen the reach of your message, as this is the time when the streets are flooded with pedestrians, drivers and travelers especially receptive to advertising messages promoting all kinds of products, services, and destinations.
Bus Advertising- an extremely effective out-of-home advertising media:
Out-of-home advertising is an often disregarded as an effective marketing strategy, but tactically can prove to be very important component to the marketing of a product or service. You may ask why? This is because Out-of-home advertising is capable of capturing the attention of your audience without the competing influences present at home in the form of newspapers and magazines crowded with ads, back-to-back TV and radio commercials, direct mails in your inbox, text messages on your mobiles, hearsay and not to mention family and household demands. Bus ads repeat your messages, over and over again without losing their impact. Repetition is a key factor in any successful advertising program. The frequency of viewing the same bus ad is very high and so it creates great impact and stays in public memory for long periods of time. Bus ads build exceptional recall because they're seen by an audience which is actively looking at its surroundings every day. Your message is enhanced and its conveyance is multiplied by the marketing "vehicle".
Choose Telex over others!
Telex advertising offers one of the only viable options for out-of-home advertising in Mumbai. So, choose Telex Advertisings to advertise your product, service, destinations etc.