Bus Advertising and Branding is a tremendous marketing idea. If used intelligently this marketing avenue can successfully build up brand awareness and act as a major catalyst in developing business.
Where do you advertise when you want to reach everybody?
Transit advertising is all about placement of print ads on buses and other vehicles, at bus shelters and at train stations. It is a very vital medium for reaching an audience of all ages, both genders, social and educational backgrounds and incomes. With Transit Advertising you are not just reaching the riders and drivers. But with these "moving billboards" you are addressing vehicular and pedestrian traffic on roads, commuters and by standers, families and professionals in their respective vehicles, students shopping or right on campus, and tourists finding their way around town on their visit to the cities.
Internal Transit Advertising was at one point in time considered by advertisers to be not that effective and advertisers used to shy away from it because of the perception of who the passenger in a bus might be. For instance the thought was whether the desired audience travelling in the bus a person who could not afford a car? Meaning, the advertiser was unsure of the economic background of a bus traveler and of his purchasing power. But, today this apprehension has diminished. Today out of concern for the environment and the popularity of programs such as Park-and-Ride, a wide range of business professionals, teachers, college students, and many other types of workers leave their vehicles in mall parking lots and ride the bus to and from their jobs. It proves to be convenient for them and at the same time saves them the often high cost of parking and the wear-and-tear on their cars. At times it also provides them the opportunity to review material for a morning meeting, study, or just relax and gather their thoughts for the busy day ahead. In such times Internal Transit Advertising becomes a great marketing strategy for brand promotion. Advertisers can use this medium to reach out to a diverse audience without having to bother about the socio-economic background and the purchasing power of the audience. Cards displayed inside the bus reach passengers who spend an average of 30-40 minutes on the bus. Usually this is the time when they are not pre-occupied with any other thing and are paying lot of attention to their surroundings. If at this time they come across an advertisement in the interior of the bus definitely they are bound to pay apt attention to it. And bulls eye! Your ad is just there for them to read the whole time. Just imagine the impact that it would create.
Not only can you reach some very upscale customers on the inside of the bus, but you can also reach a large variety of people by advertising on the more traditional exterior signs. Available in a host of shapes and sizes, exterior bus signs display advertising messages to thousands of people in cars as well as pedestrians.
Moreover, buses cover large distances. They travel through cities and outlying suburban areas, to shopping malls, universities, business districts, amusement centers, supermarkets, theaters and convention sites. This means wider area coverage at affordable costs. Local customers as well as visitors and tourists in your area as well as other places will be exposed to your large moving messages.
Why should you use Bus Advertising and Branding?
Bus Advertising and Branding vouches for the following features which as an advertiser work tremendously in the favour of your business and helps you to effectively reach your consumers
How does Bus Advertising and Branding work?
What are the Types of Bus Advertising and Branding?
Is Bus Advertising and Branding worth considering?
Bus Advertising and Branding has become more popular than ever in the last few years. In certain cities the trend has set in to "wrap" an entire bus to advertise messages with the theme of a company, a product, a service, a museum or even to camouflage a wrap for an Army recruiting campaign. If it still isn't so popular in your city, it's on its way, so do not be afraid to be the first to wrap a bus with your advertisement!
Impossible to miss and a lot of fun to look at --these giant moving advertisements are a sure short eye-catcher and definite head-turner. A bus wrap is a costly marketing tool and you will generally be required to sign a contract that will keep you paying rent on your bus for a minimum of one year. But if you have the budget and your company or product lends itself to the size and shape of a bus, you can get a lot of returns from this form of advertising and business will boom. Discounts are available for buying multiple signs and for multiple-month contracts.
Now, if you don't want to wrap an entire bus, you can purchase one side and the back or one side and the front and share the bus with another advertiser. You can also purchase just the back or just the front of a bus.
Outdoor billboards and transit signs are very effective when used together, whether it is a full outdoor billboard or repeating your own store sign. The combination keeps some of your signs anchored and some mobile for great coverage.
How is the designing and scheduling of Bus Advertising and Branding done?
When considering your design for bus advertising please keep in mind that you have to treat them as moving billboards. Understand that people won't have a chance to look at the message and read it for a long period of time, as the bus will fleet by them in few seconds or minutes. So, use of bright colors, bold and highlighted fonts, illustrative pictures to attract attention and simple ideas with just a few words for effective will do the trick as far as transit advertising is concerned.
The bus company will provide you with a complete list of routes on which their buses travel. After which you can decide in which way you want to do transit advertising. Whether you advertise in, on or all over the bus, you can sometimes request that your bus travel on very specific routes or, if your message has broad audience appeal, on many routes so as to cover your maximum desired audience throughout your contract period. If you plan on being a regular transit advertiser, speak to the director of marketing at your local bus company about placing an ad in the next batch of schedules printed. Schedules are usually updated annually, so if you decide to do this, use a generic ad that won't become outdated over that period of time.
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