Transport adverts have become an expected part of a journey, and are often seen as a welcome distraction during long commutes during busy periods. But how can you make sure that your adverts yield the best response and returns?
As transport advertising targets a specific geographic area, it can be incredibly effective for businesses to promote their services to their local community. This can be seen in recent taxi campaigns on OLA cabs, where the Client promoted their brand.
Transport adverts are warmly received by commuters who use services on a daily basis. Amusing and relevant campaigns perform particularly well on services such as the Mumbai Metro, such as Reliance Jio.
Timing is Crucial
The timing of your transport ads is crucial to the success of your campaign - reaching out to the public when your product or service is topical in a positive way can result in far higher returns for your campaign.
For more information on how to co-ordinate a successful transport advertising campaign get in touch!