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Effectiveness of Railway Advertisement

3rd April 2015

Effectiveness of Railway Advertisement

Mumbai’s life line are its Local Trains. Local trains in Mumbai have the highest passenger density of any urban railway system in the world.

Mumbai is the financial and commercial capital of India. This is possible because of its lifeline–its local trains, which are like arteries and veins of this humungous metropolitan. Local trains in Mumbai are convenient, fast, reliable and cheap. Hence, preferred by scores of Mumbaikars.

This is the very reason that rail advertising  or advertising on local trains in Mumbai is an exceptional way for business houses to reach out to their target audience and potential customers. Highly cost effective-it offers a tremendously efficient medium to promote their goods and services.

Your business can be promoted before a huge demography of people belonging to a diverse stratum. This media allows you to captivate millions of consumers at one go.

Train advertising offers high visibility, high brand recognition and convenient brand recall. They give ample opportunity and time to your buyers to read and absorb the advertising, rather than being forced to absorb the information in a fifteen second television commercial or radio jingle.

Innovative placing of the advertisements can be done. The advertisements may be placed inside the trains where commuters get a chance to read them at leisure or they can be placed at the many of the exit and entrance points throughout the train terminal. Commuters do not find this type of advertising irritating and get pleasantly distracted during their long journeys.

There are several benefits of Rail Advertising:

  • Reaches suburban commuter, uptown traveler, long-distance passengers, shoppers and business professionals.
  • Offers direct impact
  • Attention-drawing  everywhere right from trains, platforms,  waiting rooms, ticket-booking offices and high-traffic corridors
  • Messages delivered in a neat, visually exciting way
  • Provides impressive displays in upscale areas usually not conveyed by conventional out-of-home advertising.
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Effectiveness of Railway Advertisement

Mumbai’s life line are its Local Trains. Local trains in Mumbai have the highest passenger density of any urban railway system in the world.

Read more

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