Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas. Using this method of advertising, ads can be placed anywhere from on the sides of buses, trains and taxis, to inside subway cars, inside bus stations and near train or bus platforms.
Transit advertising is important because it can provide high visibility for your product on a daily basis. Also, your audience may not necessarily be able to ignore your ads as they would, for example, by fast-forwarding through a television commercial or radio advertisement, or flipping past a magazine ad. Many times, it may be hard for a person to ignore an ad they are sitting across from on a train or bus, simply because it's in their direct line of view. Also, transit advertising guarantees your small business a varied audience by age and income. Transit advertising is one of the most cost effective medium that a brand can utilize.
This mode of transport is widely seen in the streets and can reach places like schools, office, parks, market place, and transport terminals or even hospitals.
- It cost less compare to billboard placement.
- It cost less compared to TV commercial.
- It can reach high foot traffic.
- It can reach variety of consumer at anytime.
- It can reach place where foot traffic is dense.
- Visible to the public eye anytime, anywhere.