These are such times that millions of people stay out of home for major part of the day in relation to work or their business. In earlier times only men used to venture out of homes for work and personal reasons, but these days increasing number of women and youngsters also venture out of home for work and studies. In fact in a whole day the number of hours spent inside home and those spent out of home vastly differ. And increasingly more and more people are spending more and more time out of home. In such a scenario advertising on T.V or newspaper is taking a backseat. As less number of people find time and opportunity to see T.V commercials and read newspapers.
And so these days’ advertisers are opting for out of home advertising to promote their goods and services. Advertising that reaches the consumer while they are outside the home is known as out of home advertising (OOH Advertising).
Out of home advertising is concentrates on marketing products and services to consumers while they are “on the go” in public places such as stations, airports, hospitals etc. or in transit by train, bus, car etc. or while travelling to office, work, college, school etc. or when waiting for train, bus, cab etc. or in specific commercial locations like malls, billboards etc.
To easily and effectively reach a wide audience sans class and financial strata hoarding advertising is the most preferred outdoor advertising media today.
Hoardings are a medium which continuously remind the customer of messages and commercials passing by round the clock. They are so large and attractive that they stay in the memory of consumers for a long time. They are very cost-effective, as one hoarding is viewed by lakhs of people on daily basis. It has been a way for branding products of all kinds and has been in use since long. Therefore, hoarding advertising has been a tried and tested out of home advertising tool and a hit with advertisers across sections.